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melanie-perkins-canva

Melanie Perkins

CEO
Quit Job to Start
Doesn't Code
Founded:
Canva
Year of founding:
2012
Current age:
31
Net worth:
$177mn

1. Background

Education: (Dropped out) Bachelor of Arts

College: University of Western Australia

Previous Career: Melanie Perkins founded Fusion Books, another highly successful business - which is an online system for schools to design their yearbooks. It is currently the largest yearbook publisher in Australia and has a presence in France and New Zealand.

2. Origin Story

Making of an Entrepreneur

Melanie Perkins has been launching creative businesses since she was a teenager - her first venture was designing and selling handmade scarves in her hometown of Perth, at the age of just 14. At 19, Melanie founded her next company, Fusion Books from her mother's living room, and it ended up being so successful that she dropped out of college by the time she was 22.


Simplifying 'Designing'

With Fusion Books, she was successful, though on a smaller scale, in realising her vision of making the future of design simpler. In college, Melanie Perkins used to teach students on how to use design software. It was then that she had realised how long it took them β€œto feel remotely confident while designing something basic.” Following the success of Fusion Books, Perkins and her partner (now Co-Founder) decided to create a web-based platform with easy-to-use tools that allowed even non-professionals to create beautiful designs.

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The Build

In 2010, Melanie Perkins and her partner moved to Silicon Valley to pitch the idea, where they were rejected by more than 100 venture capitalists over 3 years. In 2013, with $3 million in backing and former Google executive Cameron Adams on-board as a co-founder, the trio were able to build Canva and execute their strategy quickly and effectively.

3. Other interesting points

- Melanie Perkins was told 'No' 100 times over the course of 3 years before managing to get funding from venture capitalists in California.

4. Quote

"Solve a real problem that many people experience. If you find a problem that people care about, then it will make every other aspect of running a business much easier." - Melanie Perkins

5. Company growth &Β sources (links)

Personal Story

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How did they grow the company?

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Sources

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