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Is Zynga a gaming or an analytics company"? 🎮


I have finally christened my newsletter. It is called...wait for it... "An Entrepreneur's Musings".
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If it wasn't already a giveaway, the entrepreneur being referred to here is yours truly. I have also created a page for the newsletter: Newsletter page.
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I know until now, I have only been sharing stories of super-successful founders. There is so much one can learn from them, but with one drawback - it is limited to what can be found on public media.
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So, starting from next week, I have decided to also share with you the mistakes I made in building two startups and my learnings from them. It is sort of easy for me because I have made many 😄.
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The advantage here is that I can give a first-person narrative on everything and you can reach back to me in case you want to know more! If you like this idea, a thumbs up on my LinkedIn post would be great!
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Alright, even I am tired of all the talk about me. Mark has been kept waiting for far too long, so let's discuss him instead.

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Is "copying" your competitor unethical or the smarter move?‍

"You're not smarter than your competitor. Just copy what they do and do it until you get their numbers." Polarising advice isn't it?
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But if Mark Pincus, the founder of Zynga, says it, it probably does deserve a deeper look.
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Firstly, let's look at the spirit behind this statement. Zynga was basically a startup trying to grow really fast. In such an attempt, if you choose to be the innovator, it comes at the cost of speed as well as the quality that you can deliver. If instead, energies can be focused on making really high-quality games, the result is far more reliable.
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That's what Mark Pincus suggested - make money today. Of course, it needs to be said, that this is a tricky approach and might not always work in the long-term. But that brings us to the question we need to ask ourselves: is Zynga in the business of making games or analytics?
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Zynga had in their hands, troves of data of each individual playing their games. Using that, they could optimise the gaming experience based on a person's likes. So, instead of dedicating time to make new innovative games, using their strength in data to create similar games as competitors, but with a better experience was a smarter move.
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But wait a second, where did Mark Pincus start this journey from? Surely, your curiosity has been piqued. Find out more by clicking here: Mark Pincus' story.

Entrepreneur's Musings - Personal lessons of an entrepreneur shared weekly | Product Hunt Embed