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Cold emails are effective - about 40 times of Facebook and Twitter combined, in terms of customer acquisition. So, it is clearly an important channel to focus on.
However, as a result, it is also overused and poorly executed. Getting the basics right will help you make the most of a high-performing channel.
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Cold outreach works best when you have good customer testimonials or case studies. This is because customers visiting your website can now see some social proof.
Therefore, it is ideal to start with your network and get initial customers. You will then be better placed to define your ideal customer profile while also being able to showcase your past success.
Perfecting your cold outreach takes time as there are many moving parts. So, persevere through it.
Also, good performance can be defined by the 30/30/50 rule - basically, a 30% open rate out of which 30% respond to your mails and 50% of them convert to customers. Of course, you can do better, but this rule helps to put your performance in perspective.
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As outlined earlier, we will break this process into three steps:
i. Addressing email deliverability
ii. Relevant personalisation
iii. Appropriate follow-ups
β
i. Addressing email deliverability
For your mails to be opened, it needs to reach the inbox and not the spam folder. To achieve that:
ii. Relevant personalisation
While you need templates to scale your cold outreach, generic mails is the bane of outreach. Relevant personalisation is highly important.
β
iii. Appropriate follow-ups
β
If you liked this report, would be great if you could share the below thread on Twitter π
Cold emails are effective - about 40 times of Facebook and Twitter combined, in terms of customer acquisition. So, it is clearly an important channel to focus on.
However, as a result, it is also overused and poorly executed. Getting the basics right will help you make the most of a high-performing channel.
β
Cold outreach works best when you have good customer testimonials or case studies. This is because customers visiting your website can now see some social proof.
Therefore, it is ideal to start with your network and get initial customers. You will then be better placed to define your ideal customer profile while also being able to showcase your past success.
Perfecting your cold outreach takes time as there are many moving parts. So, persevere through it.
Also, good performance can be defined by the 30/30/50 rule - basically, a 30% open rate out of which 30% respond to your mails and 50% of them convert to customers. Of course, you can do better, but this rule helps to put your performance in perspective.
β
As outlined earlier, we will break this process into three steps:
i. Addressing email deliverability
ii. Relevant personalisation
iii. Appropriate follow-ups
β
i. Addressing email deliverability
For your mails to be opened, it needs to reach the inbox and not the spam folder. To achieve that:
ii. Relevant personalisation
While you need templates to scale your cold outreach, generic mails is the bane of outreach. Relevant personalisation is highly important.
β
iii. Appropriate follow-ups
β
If you liked this report, would be great if you could share the below thread on Twitter π