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The "conventional ways" of marketing - SEO, social media, paid ads, etc. - are highly important. But these are also fiercely contested channels, so it helps to have some trump cards.
Side projects, therefore, aren't meant to be a replacement but a healthy addition to your marketing portfolio. Building useful projects for your potential customers and "launching" them like we discussed in this report, can give you a good spike in traffic. You can then subtly market your product to them and get some cool conversions going your way.
After you are done with your product launch, it is better to start with "conventional forms" of marketing. Once you've put in some processes for that, you can start exploring side projects.
The rationale is that the former takes time but also likely to give you more long-term results. So, use your side projects more as turbo chargers rather than the main engine of growth.
Side projects typically only give a spike in traffic. There are chances that it does really well and gives you sustained traffic for a long time, but those cases are rare. So your goal needs to be to make the most of the one-time spike you get.
We broadly breakdown the process of side-project marketing into three steps:
i. Finding the idea that you can build into a side project
ii. Packaging it into something marketable
iii. Marketing your startup subtly
When deciding on an idea, you need to:
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