Every step of the startup journey explained succinctly. Join 1800+ entrepreneurs and startup aspirants. Delivered in your inbox each Wednesday.
Outbound strategies on LinkedIn are needed, but are quite time & effort-intensive. This makes them tough to scale. So, building a good audience on LinkedIn through consistent posts helps you set up an inbound pipeline for leads. Also, it is easier to get traction on LinkedIn vs Twitter.
As discussed in the idea validation report, building an audience is among the top priorities. This gives you the ability to later market your startup to your network. So, essentially you need to start focusing on LinkedIn posts right from the idea validation stage.
It takes time to get traction on your LinkedIn posts. So don't get discouraged with low likes/comments initially. Continue to post consistently, follow the best-practices (next section), and ensure the traction is trending upwards. If it isn't, tweak some of the many parameters we discuss.
There isn't one silver bullet to crack LinkedIn posts. But there is a set of practices that increases the likelihood of your success. We drill down into it.
i. Quality & type of content
These are manual workflows that you realise are one or more of the following:
Few points to help you with this:
ii. Structure of the posts
iii. Building your LinkedIn account
iv. Understanding LinkedIn's algorithm
Here are two things to make LinkedIn's algorithm work for you: