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There are other ways to get traffic to your website - social media, launch platforms, etc. - which are all important. However, these give only a spike in traffic and not long-term hits to your website.
Each day Google sees 3.5 billions searches which are performed with definite intent. So, it doesn't get better than showing up in the results whenever your potential customer searches something related to your industry.
SEO takes time to give results. Therefore, the earlier you start the better. Ideally, you should start immediately after building your marketing website. It is likely that you have validated your idea. Therefore, you know who your target audience is and what they want. Start writing content that they would search for.
As mentioned earlier, results in SEO can't be achieved overnight. It takes time. Expect a minimum of 6 months of effort.
Also, just following the below process doesn't guarantee that you will rank for every search phrase you attempt to. Some will land and some won't. Those that don't should be reworked and tweaked.
Covering the entirety of SEO in a 5-min report isn't possible. However, the attempt is to share enough knowledge and food for thought to know what the next steps are. Always return to the report after you have executed a particular step.
I assume you know the basics of SEO for this report. So, if you are new to SEO, start with this quick article.
Now, broadly, we can break this into three steps: building website reputation, writing content, and then distributing it.