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The usual norm is of individuals either working on an idea which has no market OR those who build costly and wrong products for a market that doesn't exist. You should avoid being either of those individuals.
Right after you have an idea and you are serious about pursuing entrepreneurship. While you might not need to invest too much money to validate your idea, it still requires significant effort.
Definitive answers aren't really the nature of the startup world - you can just make smart bets. The process here is to help you make the smartest bet, i.e. maximum market information with minimum investment.
This will be a two-part process.
i. Demonstrate what your product is about
ii. Drive relevant users to it
Your landing page, newsletter or white-label product needs relevant user traffic. Here's how you build it:
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